Privacy Policy

Your privacy matters. Learn how we protect, use, and respect your personal data in our mission to advance game development education.

Our Commitment to Data Protection

GameDev Academy is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and share your information when you visit our website, engage with our educational content, or enroll in our game development programs.

We understand that trust is fundamental to the educational relationship, and we take our responsibility to protect your data seriously. This policy outlines our advertising data practices, your rights under data protection laws like GDPR and CCPA, and how you can control your information.

As a Canadian educational institution working with international advertising platforms, we ensure compliance with applicable privacy regulations while delivering personalized learning experiences and reaching prospective students effectively.

Data Collection by Advertising Platforms

Google Services Data Collection

Google Analytics Data

  • • Page views and session duration across our educational content
  • • Bounce rates and user engagement with course information
  • • Device information including browser type and screen resolution
  • • Geographic location data for regional course recommendations
  • • Referring websites and search queries that lead to our site

Google Ads Integration

  • • Conversion data when you submit contact forms or course inquiries
  • • Remarketing audiences based on pages visited and time spent
  • • Interest categories derived from browsing behavior patterns
  • • Cross-device tracking through Google account integration
  • • Default retention period: 26 months for remarketing lists

Facebook/Meta Data Collection

Facebook Pixel Tracking

  • • Page views on course descriptions and enrollment pages
  • • Button clicks on contact forms and course inquiry buttons
  • • Form submissions for consultation requests and downloads
  • • Time spent engaging with educational content and testimonials
  • • Custom events for specific actions like video plays

Audience Building

  • • Website visitor audiences for remarketing educational content
  • • Lookalike audiences based on successful student profiles
  • • Custom audiences from email lists with proper consent
  • • Cross-platform tracking across Facebook family of apps
  • • Retention period: 180 days for remarketing audiences

Microsoft/Bing Data Collection

UET Tag Implementation

  • • Conversion tracking for course consultation requests
  • • Goal completion measurement for educational downloads
  • • User action tracking on course comparison pages
  • • Page visit data for career-focused content sections
  • • Search query attribution for organic discovery

Microsoft Integration

  • • Site visitor segmentation for targeted advertising
  • • Engagement metrics for educational content performance
  • • Demographic information when linked to Microsoft accounts
  • • Cross-service data linking for comprehensive targeting
  • • Maximum retention period: 390 days for advertising data

How We Use Your Data

Purposes of Processing

Educational Service Delivery

Providing course information, processing inquiries, delivering educational content, and facilitating enrollment in our game development programs.

Marketing and Student Outreach

Advertising our courses to prospective students, optimizing marketing campaigns, and personalizing educational content recommendations.

Analytics and Performance

Measuring website performance, analyzing user engagement with educational content, and improving our course offerings and website experience.

Security and Fraud Prevention

Protecting our website and services from fraud, abuse, and security threats, ensuring safe learning environment for all students.

Legal Basis for Processing

Consent

For marketing communications, advertising cookies, and non-essential data processing. You can withdraw consent at any time.

Legitimate Interest

For analytics, security measures, fraud prevention, and improving our educational services based on user feedback.

Contract Performance

For delivering educational services, processing course enrollments, and fulfilling our obligations to students.

Legal Obligation

For compliance with tax requirements, educational regulations, and other legal obligations in Canada.

Data Sharing with Third Parties

Advertising Partners

Google Advertising

Analytics, Ads, Tag Manager for targeting prospective students

Meta/Facebook

Pixel, Conversions API for social media advertising

Microsoft Advertising

Bing Ads, Clarity for search advertising optimization

Programmatic Networks

Third-party advertising platforms for broader reach

Service Providers

Web Hosting

Cloud infrastructure providers for website operations

Email Services

Email marketing platforms for educational communications

Payment Processors

Secure payment handling for course fees and transactions

Customer Support

Help desk and support tools for student assistance

Data Transfers

EU-US Framework

Data Privacy Framework participants for compliant transfers

Standard Clauses

Contractual safeguards for international data transfers

Adequacy Decisions

Transfers to countries with adequate protection levels

Local Requirements

Compliance with Canadian data localization laws

Your Rights and How to Exercise Them

GDPR Rights (EU/UK Residents)

Right to Access

Request a copy of all personal data we hold about you, including data sources and recipients.

Right to Rectification

Correct any inaccurate or incomplete personal data in our records.

Right to Erasure

Request deletion of your personal data when no longer necessary for original purposes.

Right to Restrict Processing

Limit how we use your data while maintaining stored records.

Right to Data Portability

Receive your data in machine-readable format for transfer to another service.

CCPA Rights (California Residents)

Right to Know

Learn what personal information we collect, use, disclose, and sell about you.

Right to Delete

Request deletion of personal information we have collected about you.

Right to Opt-Out

Opt-out of the sale or sharing of your personal information for advertising.

Right to Non-Discrimination

Receive equal service regardless of exercising your privacy rights.

Right to Correct

Request correction of inaccurate personal information in our systems.

Data Retention and Deletion

Retention Periods

Data Type Retention Period
Contact Form Data 3 years from last interaction
Analytics Data 26 months (Google default)
Marketing Data Until consent withdrawn or 2 years inactive
Legal Records 5-7 years as required by law
Security Logs 90 days

Deletion Procedures

Automatic Deletion

Data is automatically deleted after retention periods expire through automated systems.

Manual Deletion

User-requested deletions processed within 30 days of verified requests.

Anonymization

Personal identifiers removed while preserving statistical data for research.

Third-Party Coordination

Deletion requests forwarded to advertising platforms and service providers.

Exceptions to Deletion

  • • Legal obligation to retain (tax, education regulations)
  • • Legitimate business purposes (fraud prevention, security)
  • • Freedom of expression and research purposes
  • • Public interest archiving and historical research

Contact and Compliance Information

How to Exercise Your Rights

Contact Form

Use our website contact form to submit privacy requests and data protection inquiries.

Platform Controls

Directly manage settings through Google, Facebook, and Microsoft privacy dashboards.

Cookie Preferences

Update cookie and advertising preferences through our cookie management page.

Response Timeframes

Data Access Requests 30 days
Deletion Requests 30 days
Consent Withdrawal Immediate
Correction Requests 14 days

Verification Requirements

We may request additional information to verify your identity before processing requests that involve personal data access or deletion.

Last updated: August 10, 2025

This policy may be updated to reflect changes in our practices or applicable laws. We will notify users of material changes through our website.

For privacy-related questions, please use our contact form.